BRIEF:
I was commissioned to animate an existing logo into a transition animation for the RSE Young Academy of Scotland.
I had complete creative liberties and was only told the animation was to be light-hearted and fun.
The mood-boards created to show the clients my vision.
A motion mock-up of the motion to get the green light for final production
The final product. Animated in After Effects. Cinema4D and Procreate.
PROBLEMS:
- A wide variation of animation meant animating in three different types of software
- This meant caution was to be used when transferring video between, ensuring lossless exporting and importing
- I was learning the software and techniques as I went which was a little challenging as I was originally promising results which I had not achieved before
SUCCESSES:
- The motion is fluid, fun and childlike
- The motion conforms with the illustration style of the logo
- The transition uses red for ease of the editor keying out the start and end of the transition
- PNG sequences and AVI video were used to ensure lossless file transfers
